Tässä kooste kiinnostavista artikkeleista ja uutisista digitaalisen markkinoinnin ja brändin rakentamisen alalta.
How to Build an Authentic Brand With a Remarkable Voice: Businesses today have more ways than ever to connect with their customers. Traditional methods like radio and television are still effective, but now, they can reach out to potential customers in their own homes through channels including social media, email, video and SMS messaging. – by Guest – http://www.adweek.com/socialtimes/sherry-gray-guest-post-authentic-brand-remarkable-voice/646358
Brands – Get Personal with UGC – Tags: – https://blogs.adobe.com/digitalmarketing/social-media/brands-get-personal-ugc/amp/
The 3 E’s of Brand Admiration (and How Marketers Can Foster Them): I’m not an energy-drink person. The color and taste of the stuff kind of creeps me out; and, frankly, I don’t need any more energy than what I get from my morning coffees. That said, there’s something I deeply admire about Red Bull. – by Josh Zywien – http://www.marketingprofs.com/articles/2016/30919/the-3-es-of-brand-admiration-and-how-marketers-can-foster-them
5 vinkkiä: miten yrityksen tone of voice luodaan?: Yrityksen kielenkäyttö riippuu aina siitä, mitä sanotaan, missä sanotaan ja etenkin kenelle sanotaan: millaista kieltä kohdeyleisö käyttää. – by Mari – https://grapevine.fi/2016/10/5-vinkkia-miten-yrityksen-tone-of-voice-luodaan/
Three ingredients for powerful product naming: The name you select for a brand, product or service will clearly have a major impact on how prospects and customers perceive your service, but what are the options for choosing the best name? There are lots of ways to name a business, a service, or a product. – by Bryony Thomas – http://www.smartinsights.com/online-brand-strategy/brand-development/name-product-business/
How to Apply the 80/20 Rule to Brand Management: The concept of the 80/20 rule has been around for a long time. So long, in fact, that most people discount it. But there’s something to be said for simple, tried-and-true methods, and this rule is one of them. It can be applied to anything – including brand management. – Tags: ifttt, twitter – https://mention.com/blog/80-20-brand-management/
How L’Oreal uses personalisation to increase brand loyalty: Similarly, you also might not realise just how many of them are made by L’Oréal. Digital Manager Emmanuel Viennot also gleefully mentioned that it’s not in fact a negative. – by Nikki Gilliland – https://www.econsultancy.com/blog/67839-how-l-oreal-uses-personalisation-to-increase-brand-loyalty/
The Art of Emoji Marketing: 7 Clever Examples From Top Brands: This post originally appeared on HubSpot’s Agency Post. To read more content like this, subscribe to Agency Post. Here’s something disturbing: According to data gathered by marketing agency Deep Focus, four out of every 10 millennials would rather engage with pictures than read. – by Matthew Kane – http://blog.hubspot.com/marketing/emoji-marketing-examples
Idiootti, Putkiaivot Oy ja Mela & Meisseli Oy– hyvä nimi on lottovoitto yritykselle: Yrityksen nimen valinnassa tulee ottaa huomioon monia eri asioita. Ennen rekisteröintiä on syytä selvittää, ettei nimi ei loukkaa toisen yrityksen voimassa olevaa toiminimeä, eikä yrityksen tavaramerkkiä. – http://yle.fi/uutiset/idiootti_putkiaivot_oy_ja_mela__meisseli_oy_hyva_nimi_on_lottovoitto_yritykselle/8686275
Why Simple Brands Win: The greatest brands make life simple. Think Google, Amazon, or even Dunkin’ Donuts. They cut through the clutter by delivering what consumers want, when they want it, without hassle. – by Margaret Molloy – https://hbr.org/2015/11/why-simple-brands-win
How Tesla, Under Armour, and Sonos Do Branding: The network effect, which describes how services and technologies become more valuable as more people use them, has driven the success of many internet companies. But it is not confined to the tech sector. – by Rasmus Bech Hansen – https://hbr.org/2015/10/how-tesla-under-armour-and-sonos-do-branding
The Transformative Effect of a Well-Built Brand Statement: Jeff asked me to speak about content marketing (one of my favorite topics). But I was an attendee as well. Jeff populated the conference with lots of excellent speakers, some of whom I’d never heard speak before. – by Pamela Wilson – http://www.copyblogger.com/define-brand-grow-business/
