Lukemistoa: Buyology

Mielenkiintoisia näkökulmia tarjoava kirja siitä, mikä meidät saa ostamaan ja miten mainostajat tätä hyödyntävät. Kirjan kirjoittaja Martin Lindström nostaa esille neuromarkkinoinnin käsitteen, jossa mainonnan vaikutuksia mitataan aivojen toimintaa mittaamalla. Tästä voi lukea lisää kirjasta…

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Kirjoittanut Mika Saloheimo

Digitaalisen markkinoinnin ja liiketoiminnan kouluttaja ja kehittäjä.

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